01
Evidence over marketing
Every claim we make is backed by independent lab data. If we can't prove it, we don't say it.
ABOUT ROSH
We build a better puff.
ROSH was founded in Beirut by a team of healthcare professionals who refused to accept that shisha had to come at the cost of your lungs. We engineered a filter that respects the ritual, and reduces the harm.
OUR STORY
Shisha shouldn't be a slow trade-off.
Across Lebanon and the wider Middle East, shisha is more than a product, it's a ritual. A way of slowing down, gathering, talking. But every session also delivers a measurable dose of toxins that build up quietly, year after year. The water bowl was never designed as a filter. It cools the smoke. It doesn't clean it.
We started ROSH because the people in our lives, friends, family, patients, were paying a price they didn't want to talk about. We're a team of healthcare professionals who care about respiratory health and refuse to pretend the problem doesn't exist. So we engineered a filter specifically for shisha, calibrated for its temperature, humidity, and chemical profile, and we tested it the way real medical devices get tested.
The result is ROSH. A snap-on, single-use filter that cuts the worst toxins by up to 90% and leaves the flavor intact. No lectures, no compromises. Just a smarter puff.
WHAT WE STAND FOR
The non-negotiables.
02
Respect for the ritual
Shisha is part of how people connect. We don't preach abstinence, we build a better tool for the people who choose to smoke.
03
Built in Beirut, proven in the US
Designed by our team in Beirut, then independently lab-tested in the United States. Built for the Lebanese market first, with the global market in our sights.
04
Single-product focus
One universal filter, done right. We're not a brand expanding into accessories. We make a single product and we make it well.
GET IN TOUCH
Questions, partnerships, press.
Office
ROSH Filter of Lebanon SAL
Mar Elias Gardenia BuildingBeirut, Lebanon